UC Branding Initiative

Since its beginnings in 1819 as Cincinnati College, the University of Cincinnati has moved, grown, evolved and adapted. In short, UC has been a University of Change.

A very visible change took place in 2001, with the rollout of UC's branding initiative. The campaign was coordinated by the Division of Governmental Relations and University Communications and the University Communications Cabinet. The goals of the branding initiative are to:

• build long-term brand equity,
• increase awareness of UC's quality,
• enhance credibility,
• celebrate diversity,
• generate powerful value perception, and
• ensure continued growth.

UC logos and graphics

Templates for Word and Powerpoint

Templates for the Web | Web Policy

Branding Standards (2.87MB PDF).  To download this document using a PC, right-click the above link and select "Save Target As.." To download using a Mac, control-click and select "Download link."

To view the Branding Standards Manual, you will need Adobe Acrobat Reader, a free download.

Questions? Contact: branding@uc.edu.

Resources...

Branding Standards 2006 and 2007 - Check out what's new.

The Brand Review Committee meets once per month on the second Wednesday.